What Is Architecture-First Content Development?
Most legal content is drafted before anyone has decided exactly what details the page should cover. Architecture-first development reverses that order by crafting the page’s organizational structure before the writing begins.
How We Audit Content Briefs Before Drafting Begins
A content brief can look finished and still leave major decisions for the writer to make. We review briefs in detail prior to drafting to find those gaps while there is still time to fix them.
Why So Much Content Fails Even Before Drafting
Writers are often asked to fix problems that were built into an assignment. Some of the biggest problems with legal content can be traced back to decisions made before drafting begins.